Drivee AI adds ATLAS engine to Sofia V2 for dealerships

Drivee AI launched Sofia V2 on August 27, 2026, adding a new ATLAS intelligence engine to its AI sales assistant for automotive dealerships. The update is designed to help dealerships track leads in real time, automate follow-up and turn sales data into action for staff.

Why it matters: - Drivee AI is moving Sofia from a lead-response tool into a broader dealership intelligence system. - The update aims to reduce missed follow-ups, improve sales handoffs and help staff act on live customer behavior. - Dealerships get a system designed to work around the clock across lead management and sales support.

What happened: - Drivee AI announced Sofia V2, an updated AI-powered sales assistant for automotive dealerships. - The company introduced ATLAS, a new intelligence engine that analyzes dealership data and powers Sofia V2. - Sofia V2 is available now. - More information is available at drivee.ai.

The details: - ATLAS processes data from lead sources, customer interactions, website activity and sales performance. - Drivee says ATLAS identifies patterns in that data and generates recommendations for dealership staff. - Sofia remains the customer-facing interface that communicates directly with leads. - Drivee describes the combined system as a dealership operating system. - Sofia V2 tracks lead behavior in real time, including vehicles viewed, filters used and listings revisited on a dealership website. - The system evaluates each lead's source, browsing behavior and interaction history to guide follow-up timing and messaging. - Drivee says the update expands the number of lead status categories the system can track. - Sofia is designed to support sales teams when inquiries come in after hours or while staff are busy with other customers. - Dealership staff can use a conversational interface inside the dashboard to ask for lead status updates, review customer activity or direct Sofia to take actions. - ATLAS can flag underperforming lead sources and highlight sources with above-average conversion rates. - Sofia V2 can be configured to answer common dealership questions about pricing, trade-ins, financing and vehicle availability in line with each store's policies. - When a human handoff is needed, the system provides conversation history and context to the salesperson. - The release adds reporting on lead source performance, follow-up outcomes, appointment trends, response quality and other dealership metrics.

Between the lines: - Drivee is positioning Sofia V2 as more than automation software; the product is meant to surface operational insights, not just respond to leads. - The emphasis on real-time behavior tracking suggests Drivee is competing on personalization and conversion support, not only speed. - Shaun Boland, Drivee AI's CEO and founder, framed ATLAS as an always-on intelligence layer that helps Sofia work alongside dealership staff rather than as a standalone assistant.

What's next: - Dealerships using Sofia V2 can customize response rules and use the reporting tools to monitor sales performance over time. - Drivee is likely to lean on ATLAS recommendations and staff handoff features as core selling points for adoption across dealership sales operations. - Drivee says Sofia V2 is now part of its broader AI operating system for automotive dealerships.

The bottom line: - Drivee AI is betting that dealerships want AI that can both answer leads and analyze the business behind them.