Unicorne cuts sales stack to two tools with Enlyft

Unicorne, an AWS partner, says Enlyft’s Pipeline Agent helped it shrink a 10-plus-tool sales stack to two tools, cut campaign prep time 80%, and more than double monthly outbound campaigns without adding headcount. The change also gave SDRs custom call scripts for each account, adding a new layer of personalization to outreach.

Why it matters: - Unicorne is trying to do more outbound work with the same sales team. - The company says the new workflow lets SDRs spend less time on manual list building and data cleanup. - Faster campaign execution can help the team act on prioritized accounts before opportunities cool.

What happened: - Enlyft announced that Unicorne, an award-winning AWS partner, consolidated its sales tech stack from more than 10 tools to two using Enlyft’s Pipeline Agent. - Unicorne doubled its monthly outbound campaigns without increasing sales headcount. - The company had already been using Enlyft propensity models to identify accounts to prioritize. - Unicorne says that focus helped drive 207% growth in its targeted AWS pipeline over six months.

The details: - Before Pipeline Agent, the outreach process included list building, QA, contact discovery, enrichment, email drafting, sequencing and CRM import. - Those tasks were spread across 10 separate tools, including Clay, multiple enrichment tools and Claude Code. - Pipeline Agent collapses that workflow into a single process across two tools. - The company says Pipeline Agent removes the roughly three hours the team once spent building Clay tables, running waterfall enrichment and checking rows for errors. - The system also removes the time spent building sequences and importing contacts into HubSpot. - Total hands-on time per campaign fell from 10 hours to 2 hours, an 80% reduction. - SDRs also gained custom call scripts for every account.

Between the lines: - The announcement shows how AI sales tools are moving from targeting to execution. - The bigger shift is not just better account selection. It is less manual work between finding an account and reaching it. - That can matter in partner sales, where speed and personalization can influence pipeline creation.

What’s next: - Unicorne is positioned to keep running more campaigns with the same staffing level. - Enlyft is betting that workflow automation will matter as much as predictive targeting for partner sellers.

The bottom line: - Unicorne says Enlyft turned a sprawling, manual outbound stack into a faster workflow that supports more campaigns and more personalized outreach.