Susan Norcom helps families navigate senior care placement

Susan Norcom, CNA, is using more than 20 years of senior care experience to guide Atlanta-area families through placement, care coordination and end-of-life decisions. Through TruFamily Resources LLC, she offers no-cost support across assisted living, memory care, hospice and other care options.

Why it matters: - Susan Norcom is helping families make high-stakes senior care decisions with less stress and more clarity. - Her work focuses on care transitions that often come with emotional strain, time pressure and financial worry. - TruFamily Resources LLC offers guidance at no cost to families, removing one barrier to getting help.

What happened: - Susan Norcom, CNA, is the Owner and Director of Operations for TruFamily Resources LLC in the Atlanta metropolitan area. - Norcom has spent more than 20 years serving seniors through home healthcare, hospice support and family resource advising. - Her senior care work is shaped by an 11-year experience caring for her mother at home until her mother died in 2025. - Norcom is profiled by Influential Women as part of its storytelling platform for women leaders.

The details: - TruFamily Resources helps families identify senior care options that fit a loved one’s needs, preferences and circumstances. - Services include assisted living, memory care, independent living, rehabilitation, hospice and palliative care. - Norcom also helps with facility tours, paperwork, placement steps and post-placement advocacy. - Her goal is to keep supporting families after a move into a new care setting so concerns can be addressed. - Norcom’s background also includes insurance services, healthcare screening, volunteerism and community outreach. - She studied healthcare as a Certified Nurse Assistant at Chattahoochee Technical College. - She says her motivation comes from determination, persistence and a lifelong desire to serve others. - Norcom sees compassion and empathy as essential traits for caregivers, especially young women entering the field.

Between the lines: - Norcom’s business model is built around removing friction at a moment when families often feel overwhelmed. - Her personal caregiving experience appears to be a core part of her professional credibility with clients. - The emphasis on advocacy after placement suggests a broader role than a typical referral service. - She is also signaling demand for senior placement help, saying first-time families often do not know where to start.

What's next: - Norcom says she wants to complete five to 10 placements each month. - She is willing to travel wherever necessary to help families who need guidance. - Her long-term focus remains on senior placement, hospice and palliative care, in-home care and home health care. - Learn more through her Influential Women profile or the TruFamily Resources website.

The bottom line: - Susan Norcom is turning decades of caregiving experience into a hands-on support service for families facing difficult senior care decisions.