Orderful hires Mike Head as CRO after $35 million Series C

Orderful named Mike Head as chief revenue officer as the AI-native EDI platform scales after a $35 million Series C that lifted total funding to $85 million. The hire is aimed at accelerating go-to-market expansion as Orderful grows its trading partner network and pushes larger retailer migrations onto its platform.

Why it matters: - Orderful is trying to capture more of the EDI and B2B integration market while the company scales its sales motion after new funding. - Mike Head brings experience growing partner-led revenue and B2B SaaS businesses, which fits Orderful’s push to expand trading partner adoption. - Orderful says its platform is already handling high transaction volumes and large partner networks, so revenue leadership is central to turning product momentum into growth.

What happened: - Orderful announced that Mike Head joined the company as chief revenue officer. - The appointment follows Orderful’s $35 million Series C, led by Koch Disruptive Technologies with NewRoad Capital, which brought total funding to $85 million. - Head most recently served as CRO at PartnerStack for more than two years. - Head helped guide PartnerStack through its acquisition by AppDirect while growing partner-driven revenue. - Before PartnerStack, Head spent more than 11 years at Impact.com in go-to-market roles, including chief partnerships officer and VP of global sales. - Head also served as CRO at Thanx.

The details: - Head said he saw a rare combination of fresh capital, team strength, market size and product opportunity at Orderful. - Orderful says its platform gives businesses visibility into trading data, lets them act on that data in real time, and helps them make margin-protecting and growth-driving decisions. - The company is also executing migration strategies that are bringing large retailer networks onto the platform. - Orderful processes more than 6 billion transactions across more than 50,000 trading partner requirements. - The Mosaic platform, launched in December 2025, cuts partner onboarding from months to days by taking over mapping work that teams previously did manually. - Orderful says its AI-native EDI platform automates rule writing, reduces errors and simplifies integrations. - More than 600 companies use Orderful, including Koch Industries, Liquid Death, Caraway, Stord, Hirschbach and NFI. - Orderful is backed by Koch Disruptive Technologies, NewRoad Capital, Andreessen Horowitz, Initialized Capital and other investors. - More information is available on Orderful’s website.

Between the lines: - The CRO hire signals Orderful is shifting from product development into a more aggressive growth phase. - Head’s background in partnerships suggests Orderful may lean heavily on channel and ecosystem expansion, not just direct sales. - The company is framing EDI as a legacy category ready for modernization, which supports its pitch to both large enterprises and fast-growing brands.

What's next: - Head is expected to lead Orderful’s go-to-market strategy as the company expands its trading partner network. - Orderful will likely continue pushing retailer migrations and onboarding improvements as it tries to convert platform usage into broader revenue growth. - The company’s next test is whether its funding, product automation and revenue leadership can accelerate adoption in a still-fragmented EDI market.