Blotato adds Instagram DM and comment replies to its API

Blotato has expanded its social media API so AI agents can read and reply to Instagram comments and direct messages, plus Facebook Page comments and messages, using the same key that already publishes content. The update matters because it closes the loop between publishing and responding without requiring separate Meta app permissions setup for developers already on Blotato.

Why it matters: - Blotato's API now lets an AI agent handle both publishing and audience response in one workflow. - The update reduces setup friction for developers because the required Meta permissions are already built into Blotato's integration. - The feature set is aimed at creators and businesses that want to turn comments and DMs into a usable feedback and support channel.

What happened: - Blotato added comments and messaging endpoints to its social media API. - The release lets an AI agent read comments on published posts, reply to them, pull Instagram and Facebook direct message conversations, and send messages back. - The same API key used to publish content can now be used for reading and responding. - The company released the update on July 30, 2026.

The details: - Comments endpoints cover the full comment loop on published Instagram posts and Facebook Page posts. - Three comment endpoints list comments, retrieve a single comment and post a comment. - Posting can create a new top-level comment or a reply. - Comments are tagged by authorship, which lets an agent distinguish its own replies from inbound audience activity. - Comments are available on all plans. - Messaging includes five endpoints to list conversations, retrieve a conversation, list messages, retrieve a message and send a message. - Sending a message is asynchronous, so an app polls until the message reaches sent or failed status. - Messaging is a reply surface, not an outbound blasting tool, because messages go to recipients from existing conversations. - Plans start at $29 per month, and API access begins with a paid plan rather than the trial. - Blotato's setup and endpoint reference are now published.

Between the lines: - Meta generally gates comment permissions and message permissions separately, and apps using other businesses' accounts need Advanced Access through App Review. - Blotato's integration already carries those permissions, so developers do not need to register an application or request the permissions on their own. - The company says the largest share of its new API signups now arrives through MCP, and most of those connect Blotato to Claude. - A common workflow is pulling the past week's top-performing posts, reading the comments and grouping the audience questions to guide the next round of content. - Sabrina Ramonov, who built Blotato, uses the same publish-and-respond loop for her own marketing output.

What's next: - The current release covers Instagram and Facebook only for comments and messaging. - X, TikTok, LinkedIn, Pinterest, Threads, Bluesky and YouTube are still not supported for comments or direct messages. - Publishing remains available across all nine platforms. - Blotato does not backfill past comments or messages, so collection starts when an account is connected or reconnected. - Accounts connected before launch need to be reconnected for the new permissions to apply. - Comments and messages are retained for 45 days. - Reply windows still depend on each social platform, including 24 hours for contact after a last message and 7 days for a private reply to a comment. - Keyword-triggered direct message automation is not included in this release.

The bottom line: - Blotato is moving from social publishing to full audience interaction, giving AI agents a way to read, classify and answer inbound engagement inside one API and one MCP layer. - The company says the new endpoints are already available through its Model Context Protocol server, which now exposes 28 tools.